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| The Neuroscience Behind Choosing a REALTOR® |
| Commentary by Steve Bunker |
Real estate clients are unlike any other clients—they're different from people who need a lawyer, a doctor, or a writer. These people are embarking on perhaps the biggest journey of their lives, and they're certainly making one of the largest financial decisions they'll ever make. What happens in a real estate client's brain when they feel drawn to a REALTOR®? Are there actions that "light up" part of someone's brain and make them more likely to work with a certain real estate professional? We talked to some ...
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